Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Ávila de Barón.
Material type: TextLanguage: Spanish Original language: English Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1996.Description: xiii, 410 p. : ilISBN:- 9586005593
- 658.82 B964p
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Traducción de: Promotion management. 1. ed.
Incluye referencias bibliográficas e índice.
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