Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García.
Material type: TextLanguage: Spanish Original language: English Publication details: México : Pearson Educación, © 2003Edition: 6a edDescription: xxx, 589, 54 p. : il. + 1 CDISBN:- 9702604001
- 658.8 K874f 2003
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Traducción de: Marketing: an introduction 6th. ed.
Incluye referencias bibliográficas e índices.
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