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Marketing global marketing / Masaaki Kotabe, Kristiaan Helsen ; traducción Hugo Iván Escoffié Martínez.

By: Contributor(s): Material type: TextTextLanguage: Spanish Publication details: México : Limusa : Grupo Noriega Editores, 2001Description: 825 p. : ilISBN:
  • 9681857690
Subject(s): DDC classification:
  • 658.8 K871m
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Libros Libros Biblioteca UASD - Sede Central Sala General - 4to. Piso Colección General 658.8 K871m (Browse shelf(Opens below)) Available 000000081494

Incluye referencias bibliográficas e índice.

Traducción de: Global marketing management.

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