Marketing global marketing / Masaaki Kotabe, Kristiaan Helsen ; traducción Hugo Iván Escoffié Martínez.
Material type: TextLanguage: Spanish Publication details: México : Limusa : Grupo Noriega Editores, 2001Description: 825 p. : ilISBN:- 9681857690
- 658.8 K871m
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Libros | Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8 K871m (Browse shelf(Opens below)) | Available | 000000081494 |
Incluye referencias bibliográficas e índice.
Traducción de: Global marketing management.
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