El marketing de las naciones : una aproximación estratégica a la creación de la riqueza nacional / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee ; traducción. Juan Carlos Guix Vilaplama.
Material type:
TextLanguage: Spanish Original language: English Series: Paidós estado y sociedad ; 60Publication details: Barcelona : Ediciones Paidós Ibérica, 1998Edition: 1a. edDescription: 542 pISBN: - 8449305675
- 658.8 K874mar
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8 K874mar (Browse shelf(Opens below)) | Available | 000000080702 | ||
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8 K874mar (Browse shelf(Opens below)) | Available | 000000055472 | ||
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8 K874mar (Browse shelf(Opens below)) | Available | 000000080701 |
Incluye índice.
The marketing of nations. a approach to building National Wealth.
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