Publicidad : principios y prácticas / William Wells, Sandra Moriarty, John Burnett ; traducción María Herrero.
Material type:
TextLanguage: Spanish Original language: English Publication details: México : Parson Education, © 2007Edition: 7a edDescription: xxxi, 592 p. : ilISBN: - 9702610877
- 9789702610878
- 659.1 W453p 2007
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Biblioteca UASD - Sede Central Procesos Técnicos | 659.1 W453p 2007 (Browse shelf(Opens below)) | Available | 000000259691 | |||
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 659.1 W453p 2007 (Browse shelf(Opens below)) | Available | 000000259692 | ||
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 659.1 W453p 2007 (Browse shelf(Opens below)) | Available | 000000243735 | ||
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 659.1 W453p 2007 (Browse shelf(Opens below)) | Available | 000000259690 |
Traducción de: Advertising principles and practice. 7. ed.
Incluye referencias bibliográficas, glosario e índice.
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