Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Mónica Gabriela Martínez Gay.
Material type: TextLanguage: Spanish Original language: English Publication details: México : Pearson Educación, © 2008.Edition: 8a edDescription: xxxii,522, [270] p. : ilISBN:- 9789702611868
- 658.8 K874f 2008
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Incluye referencias bibliográficas e índices.
Traducción de: Marketing: an introduction 8th. ed.
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