Investigación de mercados / William G. Zikmund ; traducción Miguel Ángel Sánchez Carrión ; concepción Verania de Parres Cárdenas.
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TextLanguage: Spanish Original language: English Publication details: México : Prentice - Hall Hispanoamericana, © 1998Edition: 1a edDescription: xxvi, 739 p. : ilISBN: - 9701700503
- 658.83 Z68i
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.83 Z68i (Browse shelf(Opens below)) | Available | 000000041578 | ||
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.83 Z68i (Browse shelf(Opens below)) | Available | 000000041575 | ||
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.83 Z68i (Browse shelf(Opens below)) | Available | 000000041574 |
Incluye referencias bibliográficas e índice.
Traducción de: Exploring marketing research. 6. ed.
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