Marketing estratégico en Latinoamérica : casos de estudio / Guillermo D'Andrea, John Quelch ; traducción Elena C. Marengo.
Material type:
TextLanguage: Spanish Original language: English Publication details: Buenos Aires : Pearson Education, © 2001Description: xiii, 344 p. : ilISBN: - 9879460545
- 658.83 D178m
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Traducción: Cases in strategic merketing managament: business strategies in Latin America.
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