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Marketing estratégico en Latinoamérica : casos de estudio / Guillermo D'Andrea, John Quelch ; traducción Elena C. Marengo.

By: D'Andrea, Guillermo.
Contributor(s): Quelch, John | Marengo, Elena C [trad.].
Material type: materialTypeLabelBookPublisher: Buenos Aires : Pearson Education, © 2001Description: xiii, 344 p. : il.ISBN: 9879460545.Subject(s): Mercadeo -- América Latina -- Estudio de Casos | Administración de mercadeo -- América Latina -- Estudio de casos | Canales de comercialización -- América Latina -- Estudio de casos -- Canales de comercialización-- América Latina -- Estudio de casos | Mercadeo -- Problemas, ejercicios, etcDDC classification: 658.83 D178m
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Traducción: Cases in strategic merketing managament: business strategies in Latin America.

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