Mercadotecnia / Laura Fischer, Jorge Ángel Espejo Callado.
Material type: TextLanguage: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana Editores, 2004Edition: 3a edDescription: xvi, 540 p. : ilISBN:- 9701039645
- 658.8 F529m 2004
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Incluye referencias bibliográficas e índice.
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