Las 22 leyes inmutables del marketing : viólelas a su propio riesgo / Al Ries y Jack Trout ; traducción Raúl Peralba y Raúl González del Río.
Material type: TextLanguage: Spanish Original language: English Publication details: México : McGraw-Hill Interamericana de México, ©1993Edition: 1a edDescription: xiv, 187 p. : ilISBN:- 9701004035
- 658.8 R559v
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Traducción de: The inmutable laws of marketing. 1. ed.
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