Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez.
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TextLanguage: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana de México, © 1995Edition: 1a edDescription: xxiii, 834 p. : ilISBN: - 9701006720
- 658.8342 L886c
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| 658.8342 L886c Comportamiento del consumidor : | 658.8342 L886c Comportamiento del consumidor : | 658.8342 L886c Comportamiento del consumidor : | 658.8342 L886c Comportamiento del consumidor : | 658.8342 L886c Comportamiento del consumidor : | 658.8342 M617c El comportamiento del consumidor : | 658.8342 P478c Comportamiento del consumidor y estrategia de marketing / |
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Traducción de: Consumer behavior: concepts and applications. 4th. ed.
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