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Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1998Edition: 5a edDescription: xxii, 874 p. : ilISBN:
  • 9586007820
Subject(s): DDC classification:
  • 658.83 K557i 1998
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Incluye referencias bibliográficas e índice.

Traducción de: Marketing research. 5th ed.

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