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Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana, © 2004.Edition: 1a edDescription: xxiii, 715 p. : ilISBN:
  • 9789701039687
  • 9701039688
Subject(s): DDC classification:
  • 658.83 H153i
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Traducción de: Marketing research. 2. ed.

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