Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez.
Material type: TextLanguage: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana, © 2004.Edition: 1a edDescription: xxiii, 715 p. : ilISBN:- 9789701039687
- 9701039688
- 658.83 H153i
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Traducción de: Marketing research. 2. ed.
Incluye referencias bibliográficas en las notas e índice.
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