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Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing / Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción Galdys Arango Medina.

By: Pelton, Lou E.
Contributor(s): Strutton, David | Lumpkin, James R | Arango Medina, Gladys [trad.].
Material type: materialTypeLabelBookSeries: The McGraw-Hill companies.Publisher: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, 1999Description: xxv, 542 p. : il.ISBN: 9586009726.Subject(s): Canales de comercialización | Canales (Mercadeo)DDC classification: 658.84 P393c
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Incluye referencias bibliográficas e índice.

Traducción de: Marketing channels. A relationship management approach. 1. ed.

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