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Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing / Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción Galdys Arango Medina.

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TextLanguage: Spanish Original language: English Series: The McGraw-Hill companiesPublication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, 1999Description: xxv, 542 p. : ilISBN:

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Traducción de: Marketing channels. A relationship management approach. 1. ed.

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