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Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner ; traducción Maria Isabel Pérez de Lara Choy ... [et al.].

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana, ©2002Edition: 1a edDescription: xxxii, 747 p. : ilISBN:
  • 9701033256
  • 9789701033258
Subject(s): DDC classification:
  • 658.8 Z48m
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Incluye referencias bibliograficas e índice.

Traducción de: Services marketing: integrating customer focus across the firm. 2th. ed.

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