Dirección de marketing / Philip Kotler ; traducción Roberto L. Escalona García.
Material type: TextLanguage: Spanish Original language: English Publication details: México : Pearson Educación, © 2001Description: xxxi, 718, [42] p. : ilISBN:- 9684444223
- 658.8 K874d 2001
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Traducción de: Marketing management: analysis, planning, implementation, and control. Millennium ed.
Edición Milenio, 2001.
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