Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; traducción Gabriel Sánchez.
Material type: TextLanguage: Spanish Original language: English Publication details: México : Thompson, © 2002Edition: 9a edDescription: xx, 571 p. : ilISBN:- 9706861874
- 658.8342 B632c 2002
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Traducido de: Consumer behavior, 9a. ed.
SG4
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